
In the early days of commercial
internet it was somewhat of a barren wasteland. Navigation was hard as many of
the popular graphical browsers that exist today were not around yet and the
popularity of a connected internet had not sunk in yet. Things about the
internet were still unknown to most users, and AOL played a huge part in
helping to make it an easier place to navigate. Harry McCrackin (in his article
for Technologizer entitled “A History of AOL, as Told in its Own Press Releases”)
touches on a few examples of users not having a clear understanding of how the
internet works; at one point in the article he mentions that users generally
didn’t know that when you sent emails it wasn’t restricted to only the service
provider that you paid for. The general public simply did not understand what the
internet was exactly and how to use it, AOL stepped in and because our gateway.
Much of the software that AOL packaged and sent out was set up in a way that
was extremely easy to understand and figure out. Keywords used to be popular
allowing users to not have to worry about URL’s and get access to the stuff we
wanted by simply remembering a specific Keyword. Today a URL is something that
is as common as a house address, but in the early days of the internet things
weren’t that simple. Through the rise and fall of AOL it has always kept its
focus on maintaining simplicity with in its design.
But it’s not all

Everyone likes a good comeback story
and AOL has been working on reminding us all that they are still here and still
running. Even though in 2006 AOL began offering most of its services for free
through their website, they haven’t been sleeping. Michael S Rosenwald wrote an
article in 2010 for the 25th birthday of AOL (At 25, AOL Switches
Tracks: Creating Content, Not Just Connecting Users) where he briefly outlines
how AOL has dropped the focus on being a large scale internet provider and
begun working on acquiring Niche websites and helping new ones start. The focus
these days is on content such as blogs and social media. No matter what the
future holds for AOL they will forever leave behind for us their legacy as one
of the first consumer gateways to the internet.
McCracken, Harry, A History of AOL, as
Told in its Own Press Releases (5/24/2010) http://technologizer.com/2010/05/24/aol-anniversary/
25 Years of AOL: A Timeline (5/23/2010) http://www.washingtonpost.com/wp-dyn/content/article/2010/05/23/AR2010052303551.html
Rosenwald, Michael S, At 25, AOL switches tracks: Creating content, not just
connecting users (05/24/2010) http://www.washingtonpost.com/wp-dyn/content/story/2010/05/23/ST2010052303894.html